Users will soon have a fresh option that enables them to reduce the volume of AI-made media appearing in their timelines. This move comes as the platform announced that it presently contains over 1 billion AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a widespread release. This development comes amid a rise in AI-generated material, spurred by recent content generation software.
AI Proliferation Online
Studies have shown that approximately one in 10 of the fastest-growing video streams on another major platform primarily display content made by AI. A considerable share of this content is classified as “AI slop”, a phrase for inferior, factory-style content that is frequently nonsensical or dreamlike.
Based on user feedback that many people appreciate content produced via AI tools, ranging from digital art to informative clips, and we want to offer the community the ability to adjust the amount of that, according to their own likes,” said a company executive.
Scale of AI Content
TikTok announced that there are currently 1.3bn videos on its service labeled as made with AI. In total, in excess of 100 mn videos are added to the service daily, making clips made by AI a limited portion of its overall inventory.
User Control Features
Viewers will be in a position to limit or boost the amount of AI-generated videos they watch by using the topic control option in the app and selecting “AI-generated content”. Other topics that can already be adjusted under the filter cover politics, style, aesthetics, and dance.
AI Disclosure Rules
The platform’s guidelines require creators to label lifelike AI-generated content, and it bans malicious deepfakes of well-known individuals or crisis events. Any realistic artificial content that is unmarked can be removed under its community policies.
Furthermore, the service will from now on add an AI-generated watermark to content made using its own AI tools, or flagged by an industry-wide initiative for spotting content made by AI. This action is intended to help prevent users from seeking to bypass the disclosure requirement.
Educational Initiatives
The platform is furthermore establishing a two million dollar educational fund for experts and groups to create informative material about using AI responsibly. This initiative will benefit non-profit groups dedicated to training coding and technology.
Platform Protection
The video-sharing app has supported its safety measures, following debate over plans to make redundant numerous content moderators in the United Kingdom. TikTok is expected to eliminate hundreds of positions in its content moderation team in London, with trade unions and digital protection specialists expressing worry that people are being substituted by AI moderation.
A company official clarified that people-led review would still have a role, but AI can safeguard staff by filtering out the most harmful content ahead of it is viewed by people. The company reported a notable drop in shocking and graphic content handled by human moderators over the past year due to the use of its AI tools.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we also think it’s extremely critical to reduce exposure to harmful content as swiftly, which is the area in which a lot of the machine support is proving valuable work at speed.”
